The Elements of Content Strategy

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Computers - Web Development
The Elements of Content Strategy

The Elements of Content Strategy

Name: The Elements of Content Strategy
ISBN: 9780984442553

Erin Kissane

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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Categories:

Computers - Web Development

Year:

2011

Publisher:

A Book Apart

Language:

english

Pages:

ISBN 10:

0984442553

ISBN 13: