Designing for growth: a Design Thinking Toolkit for Managers Columbia University Press 2011
Ogilvie Tim Liedtka Jeanne
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Categories:
Year:
2011
Publisher:
Columbia University Press
Language:
english
ISBN 10:
0231527969
ISBN 13:
9780231527965
ISBN:
2010053277
File:
PDF, 3.45 MB
IPFS:
,
english, 2011