Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
Sara Rosengren, Micael Dahlén, Shintaro OkazakiAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Categories:
Volume:
4
Year:
2013
Edition:
1
Publisher:
Springer
Language:
english
Pages:
407
ISBN 10:
3658023651
ISBN 13:
9783658023652
Series:
EAA Series
File:
PDF, 3.91 MB
IPFS:
,
english, 2013
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