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The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You
Rob FitzpatrickHow much do you like this book?
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Categories:
Year:
2013
Edition:
v1.04
Publisher:
Robfitz Ltd
Language:
english
Pages:
136
ISBN 10:
1492180742
ISBN 13:
9781492180746
File:
EPUB, 106 KB
Your tags:
IPFS:
CID , CID Blake2b
english, 2013
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